Hatching trends: How America is celebrating Easter, according to DoorDash data

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Hatching trends: How America is celebrating Easter, according to DoorDash data

Whether you’re planning an egg hunt, building a basket for someone you love, or simply stocking up on “just one more” sweet for yourself, this is the egg-stra scoop on what everyone was actually reaching for. From crowning the top Easter candy nationwide to spotlighting state favorites and mapping the most-loved Peeps colors and flavors, these DoorDash trends from 2025 offer a snapshot of how America snacks when spring officially springs.

Key Highlights

• Reese’s Pieces claimed the No. 1 spot nationwide, proving that a festive plastic carrot full of peanut butter candy is the ultimate egg-hunt essential.
• Yellow Peeps kept the crown, but blue is trailing close behind as the season’s breakout pastel hue.
• Parents went full DIY basket mode, driving spikes in storage baskets (up 440%), chalk (360%), food coloring (220%) and arts and crafts (70%).
• The second the spring weather hit, backyard BBQs officially kicked off with grill orders jumping over 130% on Easter.
• No matter what you’re celebrating this spring, brunch is in full bloom, with deliveries of croque monsieur (210%), eggs Benedict (60%), and deviled eggs (60%) soaring, and latkes (50%) and lox (40%) close behind.

These insights reflect ordering spikes on Easter (4/20/25) versus the prior three months across restaurants and retail, grocery, and convenience.

Easter’s Top 10 Sweets Unwrapped

Halloween might be the ultimate candy holiday, but Easter is its pastel-fueled cousin, serving up chocolate in every form, from foil-wrapped bunnies to egg-shaped favorites and shareable handfuls made for snacking.

With Reese Pieces at No. 1, it’s clear that America loves Easter candy that’s basket-ready, egg-hunt friendly, and easy to share (or snack). And when it comes to holiday cravings, chocolate and peanut butter remain undefeated: The same combo that topped Halloween is still hopping into carts for spring.

The Candy Egg Hunt: Top Easter Candy by State

Here’s a breakdown of the specific treats that uniquely over-index in every single state for Easter.

• Bunny Business: Reese’s Peanut Butter Bunnies hopped into the top spot in 35 states, including California, New York, Texas and Florida, making the bigger bite of the popular chocolate the clear MVP of Easter baskets.
• Pieces Party Pack: The candy-coated crunch of the Reese’s Pieces Peanut Butter Easter Candy Gift Bag was the favorite in seven states including Alaska, Vermont and Wisconsin.
• Treats & Toys: Kinder Joy Eggs cracked the top spot in four states, including Colorado, Maine, Washington and Wyoming.
• Sour Standouts: A tangy twist won across three states including Delaware, Hawai’i and Virginia, where Haribo Sour Easter Grass beat out the classic chocolate favorites.
• Bougie Bunny: New Mexico is the lone state crowning the Lindt Dark Chocolate Gold Bunny as its top pick.

The Most Popular Peep Color in Every State

You can’t talk about Easter without talking about Peeps. From classic yellow to modern color drops (and a few delightfully unexpected flavors), these marshmallow chicks are basically the unofficial mascots of the season. And while yellow still leads the pack, the data shows America’s Peeps preferences have officially gone full pastel, plus a side of unexpected flavors. With blue trailing closely behind, that may be the shade to watch this Easter.

• Feeling The Blues: Blue is close behind, rising in 16 states including California, Florida, Virginia, Wyoming.
• Lavender League: Nine pastel-loving states like Delaware, Hawaii, and Pennsylvania prefer the soft, spring vibes of lavender marshmallow chicks.
• Pink Picks: Two major trendsetting states including New York and Ohio are keeping it vibrant with pink Peeps as the top choice for their sugar fix.
• One-off Standouts: A few states went off-palette: South Carolina kept it minimalist with white, Maryland opted for cream-colored Rice Krispie-flavored Peep, Iowa went with burgundy Dr Pepper-flavored chicks, New Hampshire preferred brown Chocolate Pudding-flavored Peeps, while Kansas stayed dessert-forward with Milk Chocolate chick.

Holiday Weekend Favorites

From brunch orders to last-minute hosting hauls, here’s what was hopping into carts during Easter last year*:

• Easter Bunny Essentials: Parents went full Easter Bunny mode to curate the ultimate DIY baskets, driving demand for storage baskets (up 440%), sidewalk chalk (360%), food coloring (220%), and arts and crafts supplies (70%).
• Ultimate Brunch Spread: Restaurant deliveries saw spikes for brunch favorites like croque monsieur (210%), eggs Benedict (60%) and deviled eggs (60%), along with latkes (50%) and lox (40%) rising too.
• Roasts and Toasts: For those playing head chef, traditional holiday roasts anchored the table. Orders for lamb (70%) and turkey (70%) climbed across grocery and convenience stores, while sparkling wine bubbled up 60% for the ultimate toast to the new season.
• Spring Hosting: To get the yard guest-ready for the egg hunt, shoppers drove orders for water toys (260%), floral blooms (90%), and extra outdoor chairs (100%).
• Backyard BBQ Kickoff: As soon as the spring weather hit, grills came out in full force: New grill orders jumped 130% across retail stores.

Methodology: Based on ordering data in the two week period ending on Easter last year (4/7/25-4/20/25)

*Insights reflect ordering spikes on Easter (4/20/25) versus the prior three months across restaurants and retail, grocery, and convenience.

This story was produced by DoorDash and reviewed and distributed by Stacker.